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Product strategy, AI workflows, and software development for companies that need the real problem found, the fix mapped, and the thing actually built.
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Strategy layered onto what and how to build — from high-level vision down into the details, at whatever altitude you need us.
Most of the AI leverage in a small business goes unclaimed. We find the opportunities, put together a plan, and implement it.
Building what 01 defined: ship the first version, iterate on what real use teaches us, then scale what works.
I've been building technology for over 15 years — zero to one and all the way to scale, across B2B, B2C, and B2B2C. Products I've built and led process billions of dollars in transaction volume and have generated hundreds of millions of dollars of revenue.
Whetstone Labs is intentionally small: I take on a handful of engagements at a time, and I work to maximize client outcomes on every one of them.
Describe it in a paragraph and I'll tell you how I'd help solve it. I reply within two business days.
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